Bluebird Care Ireland

This Franchise business provides domiciliary care services for a network consisting of 22 locations across Ireland.

Brief

As digital marketing leaders in the care sector, we knew we could support this client by delivering an organic content strategy that would increase their reach, engagement and page growth.

Bluebird Care’s previous organic content was inconsistent and lacked engagement. At SM92, we devised an effective organic content strategy that built audience trust through visually appealing and engaging content.

Build trust
Engaging content
Localised imagery
Increase key metrics
Video content
Visually appealing

Method

Our content strategy involved creating 16 posts per month, strategically distributed across the client’s network. Over a six-month period, we carefully tracked and analysed key metrics such as total reactions, reach, comments, and shares across all 23 Facebook pages. By leveraging a diverse mix of video content, reels, and localised photography, we were able to craft visually engaging captions and creatives that resonated strongly with the client’s target audience.

In addition to organic content, we allocated an average budget of £400 each month to promote 4 to 5 key posts on the Bluebird Care Ireland head office page. This budget allowed us to significantly enhance the reach of our organic content, extending its visibility beyond the existing follower base to attract a broader segment of the client’s target audience. This approach not only amplified the impact of our content but also helped to drive greater engagement and brand awareness across the client’s social media presence.

Results

392%

Increase in reach

126%

Increase in reaction

880%

Increase in comments

541%

Increase in shares

Don’t just take our word for it

Excellent service and results. Justin Tiernan, as my Account rep is professional and attentive to my needs. Highly recommend SM92.

Caoimhin Armstrong

Marketing Manager

Josh & the team are outstanding at what they do. Helped us as a business engage, attract and place hard to fill positions within a clients organisation, but most importantly represented themselves as a partner to our business tremendously... would highly recommend.

Alexander Marsh

Marketing Manager

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