Caremark

Caremark is a franchise business with locations across the UK and Ireland. This particular franchisee reached out to SM92 for help with customer acquisition.

Let's Talk

With over 15 years of expertise in Google Ads and a proven track record as the market leaders in the care sector, SM92 impressed this Franchisee with our data-driven approach and clear strategy to attract new clients.

This Franchisee sought to expand their reach by utilising paid digital media for attracting new private clients. They had previously been struggling with stiff competition from other leading care Franchisees in the UK, with previous marketing efforts not quite reaching the correct demographics.

Fuelled by an extensive Google Ads strategy, SM92 were able to generate quality conversions that helped expand this Franchisee’s brand presence and growth.

Increase brand awareness
Attract private clients
Combat competition
Target key demographics
Ongoing optimisation
Measure key metrics

Challenges and solutions

To effectively manage the campaign, the first step involved selecting the appropriate campaign type, in this case, Search, and setting a budget tailored to the needs of the business. Targeting the right audience was crucial and keyword research and targeting played a vital role in identifying relevant terms that potential customers might use when searching for care services in the targeted areas.

Creating compelling ad copy was essential to grab attention, enhance brand recognition, and encourage users to click and leave their details for a consultation. Alongside this, landing page optimisation focused on Conversion Rate Optimisation (CRO) to ensure that the website’s landing pages were optimised to convert and pre-qualify leads before submission. Conversion tracking, reporting, and monitoring were set up using in-house tools to track key metrics in real time and monitor campaign performance on a monthly basis.

Results

218

Conversions

Over a 6 month period

£17.01

Cost Per Conversion

Leading to 18 new clients

2,687

Clicks

Over a 6 month period

Don’t just take our word for it

Excellent service and results. Justin Tiernan, as my Account rep is professional and attentive to my needs. Highly recommend SM92.

Caoimhin Armstrong

Marketing Manager

Let's Work
Together

Let’s talk