Paid Media
Smarter campaigns, sharper targeting.
Turning media spend into measurable results.
Clicks are easy. Customers are the hard part.
Anyone can throw money at an ad platform and watch the impressions roll in. The difficult bit is making sure those impressions actually turn into something useful. Leads, sales, sign-ups, applications. The things that show up on a spreadsheet your finance team actually cares about.
We build paid media campaigns that are designed around results, not vanity metrics.
Every pound of your budget goes somewhere deliberate, backed by data, sharp creative, and a strategy that’s built around what your business actually needs. Not what looks good in a screenshot.
Google ads
When someone is actively searching for what you offer, you want to be the first thing they see. We build and manage search, display, and video campaigns across Google that put you in front of high-intent users at exactly the right moment. No wasted spend on people who were never going to convert.
Meta ads (Facebook & Instagram)
The scroll is fast and attention is short. Our Meta campaigns combine creative that actually stops thumbs with targeting precise enough to make sure the right people are seeing it. We handle everything from the copy and visuals through to the optimisation, so your ads keep improving long after they launch.
LinkedIn ads
If you're selling to other businesses, LinkedIn is where the decision-makers live. We build B2B campaigns that cut through the noise on a platform where most ads feel like they were written by a committee. Sponsored content, InMail, video, whatever format fits the message and the audience.
Indeed ads
Hiring is hard enough without your job ads disappearing into the void. We use Indeed's platform to get your roles in front of better candidates, faster, with targeting based on job title, location, and experience. Less time sifting through irrelevant applications. More time talking to people you'd actually want to hire.
Paid media strategy
Before we touch a single ad platform, we figure out the full picture. What are you trying to achieve? Who are you trying to reach? What does the funnel look like from first click to conversion? Whether it's lead gen, ecommerce, SaaS, or recruitment, we build a strategy that ties everything together so your campaigns aren't just running, they're working.
Let’s work together
Start your next project with us
Ready to grow together?
Why SM92?
We’re not a media buying agency that sets up your campaigns and then sends you a report once a month with a lot of graphs and not much context.
We’re hands-on. Your campaigns get reviewed and optimised constantly, not just when we remember. Our reporting tells you what’s actually happening in plain language, what’s working, what isn’t, and what we’re doing about it. No hiding behind impressions when the conversions tell a different story.
The creative matters too. We sit inside an integrated agency, which means the people writing your ad copy and designing your visuals are the same team that understands your brand. Everything looks and sounds like you, not like a generic ad template with your logo dropped in.
Full-funnel strategy. Data-led decisions. Creative that earns attention. And weekly reports that focus on the numbers your business actually runs on. If your ad spend isn’t pulling its weight, or if you’re about to start spending and want to get it right from day one, let’s have a conversation.
The quality of recruitment leads we receive through SM92 are of a much higher standard than we’ve seen in the past. We’ve had around 200 inquiries and we’re looking at a 10% conversion rate on that.”
