Karo
Karo is an application for nurses and carers to find shifts in Healthcare Organisations across Ireland. Finding it difficult to navigate the digital landscape, they sort SM92 to help harness the power of digital marketing.
This client wanted to increase digital exposure to its app and in return, increase the sign up of healthcare professionals.
Through an extensive digital marketing strategy, we ran a range of Meta advertising campaigns for both brand awareness and recruitment objectives.
-
Increase exposure -
Increase sign ups
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Implement effective strategy
-
Qualified leads
-
Consistent leads
-
Quality leads
Brief
This client wanted to increase digital exposure to its app and in return, increase the sign up of healthcare professionals.
Through an extensive digital marketing strategy, we ran a range of Meta advertising campaigns for both brand awareness and recruitment objectives.
- Increase exposure
- Increase sign ups
- Implement effective strategy
- Qualified leads
- Consistent leads
- Quality leads
Challenges and solutions
The client needed to fill several positions, including Nurses, Social Care Workers, and Care Assistants, each with unique requirements and associated costs. To address this, we devised a strategy of setting budgets that allocated a specific percentage to each role. These allocations were reviewed and adjusted monthly to ensure we met the client’s evolving needs. Additionally, we held regular discussions with the client to fine-tune the budget ratios based on their current demands.
Another challenge was encouraging people to sign up for the application, as more touch points tend to decrease the likelihood of conversion. To overcome this, we focused on optimising our creative process by analysing industry standards for application sign-ups. We incorporated psychological insights into our creatives, emphasizing the ease of the sign-up process, such as highlighting that it takes only “3 Clicks to Sign Up” or that by the time the prospective lead finished reading the ad, they could have already signed up for three shifts.
Results
12 Million
Impressions
3 Million
Reach
2,508
Conversions
€0.27
Cost per link click
Don’t just take our word for it
Excellent service and results. Justin Tiernan, as my Account rep is professional and attentive to my needs. Highly recommend SM92.
Caoimhin Armstrong
Marketing Manager
Josh & the team are outstanding at what they do. Helped us as a business engage, attract and place hard to fill positions within a clients organisation, but most importantly represented themselves as a partner to our business tremendously... would highly recommend.
Alexander Marsh
Marketing Manager
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