Mayhem Solutions Group

Mayhem Solutions Group provides tailored security and intelligence solutions across the globe to provide clients with an integrated security solution to fit their personal and professional requirements.

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Global Security & Intelligence | Paid Media & SEO Campaign

We provided MSG with a Paid Media & SEO management solution that in return, would acquire more customers.

The client was experiencing a severe drop in revenue following a ‘hit-piece’ of journalism released the prior summer. We proposed an integrated sales and marketing solution in order to drive leads and revenue to the business and improve brand sentiment in the eyes of the public.

SEO Ranking
CRM Integration
Increase Revenue
Improve Brand Sentiment
Generate Leads
Landing Page CRO

Client Overview

Mayhem Solutions Group is a global provider of intelligence and investigative services, supporting clients with critical information to make informed decisions, reduce risk, and identify opportunities. As a trusted partner across private and corporate sectors, their team of experienced investigators and analysts delivers a full range of services from a single, centralized agency.

Renowned for their integrity, reliability, and accountability, Mayhem Solutions Group uses cutting-edge technology and thorough reporting processes to provide accurate, timely insights. Their client-first approach has positioned them as a premier agency for investigative and intelligence solutions worldwide.

The Challenge

Mayhem Solutions Group had previously worked with a digital agency that failed to meet expectations. Campaigns were mismanaged, reporting lacked clarity, and there was no clear strategy in place. The client also experienced poor communication and a lack of professional guidance.

They needed a digital partner who could provide structure, transparency, and performance. Based on a trusted referral and SM92’s experience with high-stakes service providers, Mayhem Solutions Group engaged SM92 to take over their digital growth efforts.

Objectives

The goals of the engagement were clear:

Generate qualified leads across Executive Protection, Background Checks, and Corporate Investigations
Accurately measure ROI using HubSpot, implemented and managed by SM92
Improve organic visibility to help offset the reputational impact of negative press from the previous year

While there was no baseline for revenue expectations, the priority was performance, visibility, and ROI clarity.

The Strategy

SM92 deployed a focused, multi-channel strategy grounded in performance and execution. Campaigns were launched across Google PPC and LinkedIn Ads to reach key decision-makers actively searching for security and investigative support.

Each service was treated as a distinct funnel, with tailored messaging, keyword targeting, and landing pages. Retargeting campaigns were implemented to maximize conversion from interested prospects.

SM92 handled full-funnel campaign management, including ad creation, keyword research, A/B testing, conversion tracking, and weekly performance oversight. The SEO strategy supported long-term visibility and reputation repair, while all campaign data was integrated and tracked within HubSpot for seamless reporting.

The approach delivered results through a disciplined strategic framework and consistent execution.

Execution

Over a 9-month period, SM92 managed and optimized the full campaign lifecycle using best-in-class digital tools and platforms.

The services delivered included:

Paid Media Management (Google & LinkedIn)
SEO Management and Optimization
Conversion Rate Optimization (CRO)
HubSpot CRM Build and Management

Execution was led by a senior account manager and a dedicated paid media strategist, ensuring expert-level oversight and agile responsiveness at every stage.

Results

$700,000+

Attributed revenue

260+

Qualified leads

265%

increase in tracked lead volume

Significant uplift

in website traffic

Full ROI Visibility

established via HubSpot

Improved Lead Quality

and conversion rates

Don’t just take our word for it

Excellent service and results. Justin Tiernan, as my Account rep is professional and attentive to my needs. Highly recommend SM92.

Caoimhin Armstrong

Marketing Manager

Josh & the team are outstanding at what they do. Helped us as a business engage, attract and place hard to fill positions within a clients organisation, but most importantly represented themselves as a partner to our business tremendously... would highly recommend.

Alexander Marsh

Marketing Manager